Most people wait years before getting hearing aids, because they think it makes them look old. While in fact the opposite is true. Because not being able to join conversations, having to turn up the volume of your TV so loud the neighbours can hear it or laughing just too late because you missed the joke, that’s the kind of behaviour that makes you look old.

A new Schoonenberg campaign presents this triggering insight in a clear and funny way, by making people who refuse to get hearing aids literally turn old on the spot.

The commercials are directed by The Perlorian Brothers. The combination of their great sense of surrealistic, but human comedy, with the powerful insight makes for a unique sound in the hearing care category.