Penny - Imagine
Navigating the harsh realities of today can be disheartening, especially when they seem to stifle the wings of our imagination. Penny Market's Christmas campaign this year delivers a powerful message on the significance of resilience, urging us to defy adversity and persist in envisioning a brighter world. The central figure in our narrative faces repeated challenges to "Imagine if everyone did that?!"—a prompting that propels us beyond the constraints of reality, compelling us to reflect on the ripple effect of our actions on those in our midst.
Description
Credits
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Rudiger Kaltenhauser, Darren Macpherson, Kyle Obley, Hugo Rodriguez Rodriguez
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